Black Friday is one of the biggest shopping events of the year—especially for fashion brands. It’s not just about big discounts; it’s about creating anticipation, driving urgency, and keeping your brand front and centre while the competition is fierce. In this article, we’ll explore what Black Friday ads are, how they work (especially in the fashion world), and provide a list of tools—with Invideo leading the way—to help you build standout Black Friday video ad campaigns.
What Are Black Friday Ads?
Black Friday ads are promotional pieces created specifically for the period of high‑intensity sales around the day after Thanksgiving (primarily in the U.S., but increasingly globally). For fashion brands, they often include:
- Teasers of limited‑edition drops or capsule collections
- Countdown videos to the sale start
- Discount announcements (e.g., “Up to 70% off”, “Midnight flash sale”)
- Product showcase videos that display garments in motion, on models, in lifestyle settings
- Urgency‑driven content: “Only 50 items available”, “Sale ends in 4 hours”
- Story‑driven brand videos: building hype for the sale & reinforcing brand identity
These ads are designed not just to inform, but to excite the audience, push them to act quickly, and to build hype in the days leading up to and during the sale event.
How Fashion Brands Use Black Friday Ads to Build Hype
1. Pre‑Launch Teasers
Fashion brands often release short teaser videos a week or even days before Black Friday. These might show glimpses of new pieces, model shots, quick flashes of pricing, or behind‑the‑scenes footage. The goal: hook the viewer’s interest and build expectation.
2. Product Showcase and Lifestyle Visuals
Rather than just showing garments flat on a hanger, successful campaigns show the clothes in motion, on models, styled in outfits, in environments that reflect the brand’s lifestyle. This is especially true for fashion, beauty & lifestyle brands, where presentation matters. The tool page for Invideo notes that fashion, beauty & lifestyle businesses are a key use case for creating Black Friday sale ads—“perfect for fashion, beauty & lifestyle businesses where product presentation matters.”
3. Countdown and Urgency Messaging
Brand videos might include countdown visuals (“Sale starts in 24 hours”), animations of time ticking down, flashing “Limited Stock” messages, and bold typography. These elements create a sense of urgency and scarcity. On Invideo’s page, you’ll find ideas like “Limited Stock Alerts – Create short, high‑impact videos highlighting limited‑stock products with AI voiceovers & quick animations to alert shoppers that time is running out.”
4. Multi‑Channel Push
Fashion brands don’t just push to one platform. They go to Instagram Stories, Reels, TikTok, Facebook, email, and website ads. The visuals are tailored for each platform (vertical formats for mobile, shorter formats for Stories, longer ones for email/landing pages). The Invideo page highlights multiple platform support (YouTube, Instagram, Facebook, TikTok) for their video tool.
5. Flash Sales, Dynamic Visuals & Offers
When the sale kicks off, video ads might show animated price drops, exploding discount numbers, and rotating 3D product showcases. For example: “Product Showcase Ads – Turn static product images into 3D rotating showcases with dynamic zoom effects & exploding discount reveals for Black Friday deals.”
6. Brand Story & Emotional Hook
Top fashion brands don’t just talk about discounts—they reinforce their identity, craftsmanship, heritage, or that “event” feeling of Black Friday. On the Invideo page, you’ll also find: “Brand Story Videos – Showcase your company journey, team culture, and product craftsmanship in emotional storytelling format for Black Friday ads.”
How It Works: The Flow for a Fashion Brand
Here’s a typical workflow for a fashion brand using Black Friday video ads:
- Conceptualise the campaign – Define the visual style (luxury? streetwear? minimal?), narrative (teaser → product reveal → scarcity), platforms and formats (Stories, feed, landing page).
- Create the assets – Shoot video of models wearing the collection, take product shots, and gather lifestyle footage. Or use AI & templates to speed it up.
- Edit & build the videos – Use a tool to assemble footage, add animations, text overlays (“SALE STARTS NOW”), countdowns, voiceovers, logos.
- Optimise for platforms – Create various aspect ratios (9:16 for vertical mobile, 4:5 for Instagram feed, 16:9 for landing page/video ad).
- Schedule & launch – Roll out teasers ahead of time, then launch full‑blown ads at the right moment when the sale hits.
- Monitor and iterate – Track performance (clicks, conversions), then quickly tweak creatives if needed (e.g., change text, pacing, add new discount message).
- Post‑sale follow‑up – Use thank‑you videos, post‑sale highlight reels showing best sellers, and user-generated content (UGC) to build loyalty for next year.
Tool List for Building Black Friday Video Ads
Here’s a curated list of tools to help fashion brands build Black Friday video ads. I’m placing Invideo at the front since it’s a strong choice, and then listing several other helpful tools.
- Invideo – Invideo is a user-friendly, browser-based video creation tool designed to help businesses quickly produce high-quality Black Friday sale ads. With AI-powered features and an intuitive interface, Invideo allows fashion brands to create compelling product showcase videos, countdowns, and promotional content in minutes. Perfect for platforms like YouTube, Instagram, and TikTok, Invideo ensures your Black Friday ads are eye-catching and ready to drive sales, without the need for advanced editing skills.
- Canva – A design tool with video functionality; comes with sale templates for Black Friday and easy drag‑and‑drop editing.
- Clipchamp – Offers specific Black Friday video templates (20+ listed), including fashion sale, flash sale, and vertical mobile formats.
- Veed.io – A browser‑based editing and AI-enhanced tool good for captions, translations, and resizing for social formats.
- Pictory – Converts scripts or blog text into video, enabling brands with less visual content to generate video assets quickly.
- Runway ML – For more advanced visual effects, motion tracking, and stylised ad visuals, if you want something premium.
These tools vary in complexity and price level, so depending on your brand size and budget, you can pick the best fit (or combine multiple).
Why Choose Invideo Over Other Tools
Here’s why, for fashion brands, especially during Black Friday, Invideo stands out:
- Speed and convenience: The feed states you can “create Black Friday video ads instantly”. You get templates and AI features tailored for the sales event.
- Fashion‑friendly visual options: It specifically calls out “fashion, beauty & lifestyle businesses” as a target use‑case. That means you’ll find visuals, templates, and sequences that match the aesthetic of apparel & accessories.
- Multiple ad formats built in: From product showcases to store walkthroughs, countdowns to dynamic discount animations—all in one platform.
- Platform‑agnostic publishing: With support for YouTube, Instagram, TikTok, and Facebook, you only need to build once and repurpose easily.
- Accessible for small teams or brands: If you run a boutique or emerging fashion label, you may not have in‑house video production. Invideo’s AI video creator app allows you to compete with larger brands via better visuals without huge budgets. It emphasises that SMBs & smaller brands can compete.
In short: if your brand needs to move fast, looks great, and must deliver across channels with minimal fuss, invideo is a strong choice.
Key Takeaways
- Fashion brands build hype via well‑crafted Black Friday ads that go beyond just discount numbers—they tell stories, showcase style, and build anticipation.
- The workflow from concept → asset → edit → optimise is critical for delivering effective campaigns under tight timelines.
- Choosing the right tool determines how quickly and how well you can produce high‑quality ads.
- While there are many tools out there, Invideo offers a compelling mix of speed, templates, sale‑specific features, and fashion‑friendly visuals.
By being strategic about your Black Friday ad approach—leveraging storytelling, urgency, high‑quality visuals and the right tool—you set your fashion brand up not just for a spike in sales, but for stronger brand perception and long‑term customer engagement. With tools like Invideo (and the complements listed above), you can create visuals that match your brand’s style and hit the market with the impact that Black Friday demands.
